How to Engage, Share, and Connect
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Additional Book Details
Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
|Sold By||Rowman & Littlefield Publishers|
|ISBNs||9781442265257, 9781442265240, 1442265256, 9781442265257|
|Number of Pages||225|